The Crowne Plaza Saudi project was special because it carries the local cultural aesthetic. What we made wasn’t just carpet — it was a respect for, and expression of, the local culture.
Carrying the cultural aesthetic
The carpets use bold, composed patterns and fine craft to carry the local cultural aesthetic, giving the space its own language.
The patterns aren’t mere decoration; they quietly weave the essence of the regional culture into the surface.
Dignity and comfort
Creating a dignified, comfortable high-end stay for international guests was our understanding of this project.
Cultural depth and travel comfort both matter — neither can be missing.
Fine craftsmanship
Behind the bold, composed patterns lie layers of fine craftsmanship.
We wanted this cultural expression to be both dignified and worthy of close inspection.